Julio C.
Hernandez

My career is a story of building things that scale. Over two decades spanning Venezuela, Latin America, and the U.S. border economy, I've operated at every altitude of commercial strategy — from launching mobile tariff plans for 2.5 million customers annually to advising on cross-border M&A transactions valued at multiples of EBITDA. I bring a proven track record designing go-to-market strategies, demand generation programs, and industry engagement initiatives that expand market presence and accelerate revenue growth across multi-country environments.

At Telefónica Movistar, I led marketing across Venezuela's most competitive mobile market — running enterprise and consumer programs that grew B2B revenues 32% year-on-year, launched new product lines including MPLS and M2M solutions, and consistently exceeded acquisition targets. The work demanded financial rigor, deep market understanding, and a marketer's instinct for what moves people.

At CMI Capital, I shifted into a strategic investor role — serving as the bridge between boardroom governance and operational performance at Telefónica Central America. I contributed to a landmark divestiture at 6× EBITDA, identified $100M+ in long-term growth opportunities, and drove the launch of Tpago, a digital mobile payments venture in Guatemala, from concept to commercial operation.

Today at MDC Data Centers, I lead marketing for a fast-growing data infrastructure company at the U.S.–Mexico border. My focus is building the demand generation and go-to-market engine that positions MDC as the preferred colocation partner for carriers, networks, and content providers — delivering 300%+ MQL growth in two years.